Fieldnote
B2B SaaS website redesign
A product site rebuilt around one question: can a visitor book a demo within a minute of arriving?
- 1One clear promise
- 2Proof beside the CTA
- 3Demo form in two fields
Goal: Raise demo requests from the homepage.
Design-led digital studio
Websites that turn visitors into customers.
LeapPixels designs high-converting websites, memorable brands and intuitive digital products for ambitious businesses. Senior designers, clear scope, launch dates we keep.
Reply within one business day · Fixed-scope proposals · No obligation
SaaS companiesStartup foundersD2C brandsE-commerce storesService businessesLocal businessesWebsite redesignsProduct teamsSaaS companiesStartup foundersD2C brandsE-commerce storesService businessesLocal businessesWebsite redesignsProduct teams
FramerWebflowShopifyFigmaCustom codeAnalyticsSEOAccessibilityFramerWebflowShopifyFigmaCustom codeAnalyticsSEOAccessibility
Web design, branding and product design services
Everything your digital front door needs.
Six disciplines, one team. Strategy, design and build stay together, so nothing is lost between handoffs.
Website design and redesign
Sites that look established, load fast and guide visitors to act.
ExploreLanding page design
Focused pages for campaigns, launches and offers, built to lift conversion.
ExploreUI/UX design
Clear flows and interfaces that remove friction and make products easy to use.
ExploreBranding and creative assets
Identity systems, social kits and sales collateral that make you recognisable.
ExploreWeb apps and product design
From first prototype to production-ready interface for SaaS and internal tools.
ExploreE-commerce experiences
Storefronts and product pages designed around how people actually buy.
ExploreAI-powered digital experiences
Interfaces and flows that use AI where it genuinely helps people: smart search, guided onboarding, assistants and personalised pages. Designed like everything else we make, for clarity first.
Built around your situation
Built around the problem you actually have.
Different businesses need different websites. Start from the outcome you want and we shape the project around it.
For SaaS teams
A site that books demos.
A clear product story, pricing that explains itself and one obvious next step for every visitor.
For D2C and e-commerce brands
Product pages that sell.
Price, delivery and returns answered up front, with a checkout flow that stays out of the way.
For service and local businesses
More calls, fewer dead ends.
Phone-first pages where calling or booking is always one tap away.
For founders launching
Live in weeks, not months.
A focused site or landing page built around your offer, so you launch with something you are proud of.
Concept projects
Work that moves numbers, not just pixels.
A closer look at how we approach real briefs, from first concept to launch.
Kiln & Co
D2C shop experience
Product pages that answer price, delivery and returns before the shopper has to ask.
- 1Price and delivery up front
- 2Returns answered early
- 3One-tap add to basket
Goal: Lift add-to-basket rate on product pages.
Harbor Dental
Local service website
A fast, phone-first site where booking an appointment is always one tap away.
- 1Phone-first layout
- 2Sticky call and book
- 3Open slots shown
Goal: Increase booked appointments from mobile visitors.
These are concept projects that show our approach. Client case studies with measured results are added here as each project ships.
Why website redesigns underperform
A good-looking site is not the same as a site that works.
Most websites lose enquiries in the same four places. We design against each one.
Where most websites stallHow LeapPixels fixes it
Visitors cannot tell what you offer in five seconds.
We write and design a one-sentence value statement first, then test it before layout begins.
Pages look polished but offer no clear next step.
Every page is built around one primary action, with proof placed right beside it.
The brand looks different on every channel.
We deliver a brand system that scales from favicon to pitch deck.
Redesigns launch late and rank worse than before.
We plan around your SEO and analytics, map redirects before launch and hold a fixed schedule.
Studio commitments
What you can count on.
Plain commitments, stated before any work starts.
6
disciplines, one team
1
business day to reply
2
structured review rounds
30
days of support after a website launch
Our web design process
A process built for clarity and speed.
You always know what is happening, what we need from you and when it ships.
- Step 1 · Week 1
Discover
We learn your business, audience and goals, then audit what you have. You get a one-page brief and a success metric.
- Step 2 · Weeks 1 to 2
Define
Sitemap, messaging and wireframes are agreed before any visual design, so feedback stays focused.
- Step 3 · Weeks 2 to 4
Design
High-fidelity design of key pages plus a component system. Two structured review rounds.
- Step 4 · Weeks 4 to 6
Build
Development in Framer, Webflow or code, with SEO, speed and accessibility checks.
- Step 5 · Week 6 onward
Launch and grow
Redirects, analytics and QA, then 30 days of support and a review of early results.
Typical website project: 4 to 6 weeks.
Design studio for startups and growing brands
Why teams choose LeapPixels.
Design taste, commercial judgement and a team that answers its messages.
Design with a goal
Every decision is tied to a measurable outcome: enquiries, sign-ups or sales.
Senior hands on every project
You work with the designers who do the work, not an account layer.
Fixed scope, fixed dates
Deliverables and launch date are agreed before work starts.
Built for you to edit
Update pages yourself in Framer or Webflow, with a walkthrough included.
SEO and speed as standard
Semantic structure, fast loading and redirect planning come with every build.
One team, end to end
Brand, website and product design stay consistent because they come from one studio.
Engagement models
Start small, or all at once.
Choose a one-off project or a monthly partnership. Every option begins with a fixed-scope proposal.
Launch
Best for a campaign, offer or product you need live fast.
One focused landing page, designed, built and tracked in 1 to 2 weeks.
See LaunchMost popular
Studio
Best for a new website or a full redesign.
Strategy, custom design and build for up to 8 pages in 4 to 6 weeks.
See StudioPartner
Best for teams that need design every month.
Dedicated monthly hours for pages, experiments, product UI and brand assets.
See PartnerEvery project includes
- A fixed price before work starts
- A senior designer on every project
- Responsive design for every screen size
- SEO, speed and accessibility checks
- Analytics and conversion tracking setup
- A walkthrough so your team can edit the site
- Support after launch
- Written updates, no daily meetings
Web design FAQ
Questions, answered.
Ask before you decide. Anything not covered here, we reply to within one business day.
Who is this for?
Founders, SaaS teams, D2C and e-commerce brands, and service or local businesses that need a site that looks established and brings in enquiries. It also suits anyone whose website no longer reflects the quality of what they sell.
What do you help with?
Six things: website design and redesign, landing pages, UI/UX, branding and creative assets, web apps and product design, and e-commerce. Choose one, or combine them in a single project so the work stays consistent.
Do you design and build the site?
Both. The designers who make the pages also build them in Framer or Webflow, or on Shopify for stores, so what you approve is what goes live. Web apps use custom code.
Can you build my site from scratch?
Yes. Bring an idea, a rough deck or only a product. On Studio projects we shape the messaging and sitemap with you, then design and build a site that is ready to launch.
How much does it cost?
Indicative starting points: landing pages from $1,500, full websites from $4,000 and design retainers from $2,500 per month. Web apps, stores and brand projects are quoted by scope. You receive a fixed price before work starts, with no hourly billing.
How fast can you start?
Your proposal confirms a start date. If you have a launch date, put it in your brief and we will tell you plainly whether it is realistic. Landing pages ship in 1 to 2 weeks and full websites in 4 to 6.
How do we work together day to day?
A kickoff call to lock scope, then written updates as we build, so there are no daily meetings. You review at agreed points, with two structured feedback rounds before launch, and you always know what is done and what is next.
What happens after the site launches?
Websites include 30 days of support for fixes. After that you can edit the site yourself, because we record a walkthrough, or add a Partner retainer for updates and new pages. Anything else is scoped and priced separately.
Can you redesign my existing website?
Yes. We audit the current site, keep what ranks and converts, map every redirect and relaunch without losing search traffic.
Can I edit the site myself?
Yes. We build with editable components and record a short walkthrough so your team can update pages without us.
Do you use AI?
We use AI to speed up research and testing, and we design AI-powered features when a product needs them. Every design decision stays with a senior designer.
Ready to make the leap?
Tell us about your project. We reply within one business day with questions, a rough timeline and clear next steps.